The sixth of April is “Drowsy Driving Awareness Day.” Nissan took note of the fact that studies show that drowsy driving may be involved in more than 20 percent of all fatal crashes, which is why Nissan’s new Driver Attention Alert system is changing the game. The new Driver Attention Alert (DAA) will be available on the 2015 Nissan Murano crossover and the upcoming 2016 Nissan Maxima sedan. Nissan’s Driver Attention Alert system is intended to address potential driver fatigue and inattention.
Nissan recently revealed the pricing for the all-new 2016 Nissan Maxima, not long after its world-debut at the New York International Auto Show. This “four-door sports car” is scheduled to begin showing up in showrooms nationwide at the start of summer. With a starting MSRP of only $32,410, the eighth-generation of Nissan’s iconic Maxima will be lower, longer and lighter. The 2016 Nissan Maxima is assembled in Smyrna, Tennessee, with engines assembled in Decherd, Tennessee.
Unveiled recently at the Geneva Auto Show was Nissan’s vision of a subcompact hatchback: the Sway concept. The Nissan Sway features a panoramic floating roof, an aggressive and sporty wedgelike front end, and a back end that nearly crosses the line into crossover status. Says Nissan global design chief Shiro Nakamura: “Think of it as almost a small Murano.”
Thanks to notable features like its available third row seat, Around View Monitor, NissanConnect with Navigation and mobile apps, the 2015 Nissan Rogue has been named one of the “10 Best All-Wheel Drive Vehicles Under $25,000.” “In what has been a brutal 2014 to 2015 winter for many across the country, the importance of having a reliable all-wheel drive vehicle is as high as ever,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. “Featuring Advanced Ride Control, Active Trace Control and Active Engine Braking — among many other features with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book.”
Although it goes by many different names worldwide, one thing about the Nissan 240SX is clear — its popularity. Produced from 1989 until the summer of 1998, the 240SX was a favorite among car enthusiasts. Since the car’s appearance in the 2001 film “The Fast and the Furious,” many drivers have turned to the Nissan classic for its power and driveability. Its wide wheelbase and stiff suspension makes drifting easy and tire replacement common. While the sport of drifting has seen an increase in popularity, prices for the 240SX have steadily increased as well. Kelley Blue Book’s Collectors Edition currently has 240SXs listed for as much as $8,250.
For years, Nissan wavered on making a full commitment to the full-sized pickup truck category. When the Nissan TITAN XD was unveiled at North American International Auto Show in Detroit, one thing was clear — Nissan had gone all-in. The TITAN XD lineup features five grade levels, three powertrain options and three available cab configurations. Nissan also made sure to give their new truck ample off-road capabilities, including hill descent control, advanced towing and payload potential, and a unique frame and chassis. According to Fred Diaz, senior vice president of Nissan Sales and Marketing and Operations for Nissan North America, “It also offers excellent ride comfort and handling, and the features and amenities that real working truck owners want.”
For 2016, the Nissan Titan will be redesigned to focus on the term “macho” rather than “stylish.” The team at Nissan looks to capitalize on its mythological name and embrace the likeness in both its marketing message and design. The Titan’s newly styled front grille is said to have the suggestions of a Roman warrior’s protective nose piece. Part of the new image can also be seen under the hood, in the form of a Cummins 5.0-liter turbodiesel V8 engine. “I’m seeing the truck as a machine,” said Randy Rodriguez, one of Nissan’s star designers, “but it has a human quality about it. It has muscle and power.”
Kiplinger’s Personal Finance recently named the 2015 Nissan Murano the “Best New/Redesigned Midsize Crossover.” The honor was given in the publication’s annual 2015 Best Value Awards, which looks at which new models have the best value. The winners are determined by Kiplinger’s editors, who review and rank vehicles based on price, performance, value, safety, roominess and driving impressions. The Murano features a premium interior, a unique car-like styling and useful technology, all of which “provide drivers with an undeniable sense of comfort, style and innovation,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations.
Nissan recently announced that they will be adding 1,100 quick-charging stations in the U.S. for electric vehicles like the Nissan LEAF by April 1st, 2016. “Access to quick chargers that can provide about 80 percent charge to a Nissan Leaf battery in less than 30 minutes has proved to increase our owner satisfaction and get more buyers to consider the benefits of an all-electric car,” said Brendan Jones, Nissan’s director of electric vehicle sales and infrastructure deployment, in a company statement.
The 2015 Nissan Titan XD full-size pickup finally made its debut at the 2015 North American International Auto Show. This impressive pickup features a unique Cummins M²™ Two-Stage Turbocharger engine and is engineered to work at both high and low engine speeds. “We are excited to have Cummins as a partner to launch the new TITAN XD. The Indiana-made Cummins 5.0L V8 is a perfect fit for our truck that was designed in California, engineered in Detroit, and will be assembled in Mississippi,” said Rich Miller, chief product specialist, TITAN, Nissan North America, Inc.