Nissan Just Scored the Naming Rights to the Titans’ Stadium

Nissan has won naming rights to a football stadium in its home state of Tennessee. The Tennessee Titans will now call their field Nissan Stadium. The name swap replaces the old signage (LP Field) and sets in motion an interesting confluence of branding: the Titans football team with Nissan’s newly redesigned pickup truck — also named Titan.

2016 Nissan Maxima Platinum

Nissan recently reworked a number of models for 2016, the Maxima being among its most successful. The all-new 2016 Nissan Maxima features a V6 engine and CVT transmission, providing drivers with exceptional power and handling, as well as 30 miles per gallon on the highway. A redesigned and stylish cockpit provides standard navigation, a cockpit controller for the touch screen and enough functions to keep you connected. All in all, it was the Maxima’s perfect combination of technology, comfort and performance that earned it PCMag’s Editors’ Choice award.

Debut: 2016 Nissan Maxima SR Midnight

The 2016 Nissan Maxima SR is already the sportiest model you can buy, but in preparation for the 2015 BET Experience, Nissan has developed an all-new special edition SR Midnight. The Midnight package includes a special aero kit with front spoiler, rear diffuser and side skirts, splash guards, exclusive 19-inch alloy rims and Super Black exterior paint, which is also available on regular Maximas. Under the hood of the Maxima awaits Nissan’s battle-tested VQ series 3.5-liter V6, which boasts 300 horsepower.

Thumbs Up for Nissan’s Red Thumb Campaign

All nine of Nissan’s LM P1 drivers are lending a hand in support of Nissan’s don’t text and drive campaign known as Red Thumb. The campaign was created to raise awareness of the number of accidents caused on the road yearly due to drivers texting while behind the wheel. Jeremy Tucker, vice president of marketing for Nissan North America Inc., says, “The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.” To learn more about Nissan’s Red Thumb campaign, and to purchase a Red Thumb band, just click here.

Top Compact Car in 2015 J.D. Power Initial Quality Study: 2015 Nissan Sentra

In recent news, the 2015 Nissan Sentra was ranked the Top Compact Car in the 2015 J.D. Power Initial Quality Study. The study, now in its 29th year, is driven by owner feedback and serves as an important benchmark for new vehicle quality. Quality is calculated based on responses from more than 84,000 purchasers and lessees who were surveyed after 90 days of ownership. Scores are determined by the number of problems experienced per 100 vehicles, which means a lower score reflects higher quality. “In the very competitive segment of compact sedans, Sentra continues to separate itself with a strong combination of quality, safety, value, style and more,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations. The 2015 Nissan Sentra is widely praised by industry experts and drivers alike for its fuel-efficient engine, next-generation Xtronic transmission, high fuel economy, elegant, modern and refined styling, spacious and comfortable interior with ample rear-seat legroom, dynamic safety technology and excellent selection of features.

2016 Nissan Maxima SR Bests Field of Luxury Sports Sedans in Certified Testing at Buttonwillow Raceway Park

You’ve probably come to expect quite a bit from the highly anticipated 2016 Nissan Maxima, but even we didn’t see this coming. The redesigned Maxima went head-to-head with some of the top sports sedans in the world, including the BMW 328i, Acura TLX and Audi A4 2.0T Quattro — and bested them all. The test track challenge was performed by an independent third-party organization at Buttonwillow Raceway Park. The laps were completed along the 1.8-mile West Loop, with the Maxima finishing nearly a full second faster than the BMW and more than two seconds faster than the Acura and Audi.


The 2018 Nissan GT-R Will Use a Twin-Turbo V6 and Electric Motor to Make Over 700 Hp

The Nissan GT-R is making strides once again, this time under the hood. 2018 may be a couple of years away, but we already know that the year’s model will feature a powerful twin-turbo V6 engine paired with an electric motor. With a combined 700 horsepower and an all-wheel drive layout, the roar of the engine is uniquely paired with agile handling. But such precise engineering comes with a price. The latest model year GT-Rs cost $101,770 (Gold Edition) and $111,510 (Black Edition), respectively; so it’s safe to assume drivers will be paying quite a bit more to drive the 2018 version.


Nissan “TITAN Truckumentary” Chapter 5: Heart of Cold

The latest episode of the Titan Truckumentary is here! Each espisode is a behind-the-scenes look at the truck development series that tracks engineers performing different tests on the next generation Nissan Titan. This particular episodes lowers the temp on the Titan by covering a variety of cold weather concerns. Engineer Craig Pike notes the significance of the tests in illuminating the “kinds of things …. we could never simulate on the track in Arizona.”


Nissan Launches Production of New Maxima

Nissan’s flagship sedan has been launched! The employees who assembled the eighth-generation Nissan Maxima were led through the plant by the Tennessee State University marching band which the Maxima was unveiled under a show of lights, music and confetti. It was billed as the world’s largest indoor parade. “When Nissan came to Tennessee more than 30 years ago, there were almost no auto jobs in the state,” Lamar Alexander, a Tennessee Republican said, said. “Three decades later,” Alexander said, “about one-third of our manufacturing jobs are auto-related, auto suppliers have located in 80 counties and our family incomes are higher. I want to thank Nissan for providing opportunities for thousands of talented Tennesseans.”



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