The Nissan Altima was named one of the “10 Most Comfortable Cars Under $30,000” by Kelley Blue Book’s KBB.com. Finishing sixth on the list, Nissan’s top-selling model in the U.S. was recognized specifically for its “notably comfortable,” NASA-inspired “Zero Gravity” front seats. “In addition to its advanced ‘Zero Gravity’ front seats, the 2014 Altima features soft-touch armrests as well as noise absorption materials to help reduce cabin noise and improve the overall experience inside the vehicle,“ said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations. “
According to Auto Express, the next-generation Nissan Leaf will flaunt an improved 186-mile driving range, thanks to a new battery technology they are working on. The new battery technology will provide better energy density, which will allow drivers to travel twice as far as the current model. The Leaf’s improved battery technology and motor will also be used on Infiniti products in the future.
Nissan recently extended an invite to the public to vote online on the shape of Project Titan, which is the world’s first crowd-sourced truck. You can continue to view the progress as the truck takes shape as it prepares for its upcoming ultimate adventure in Alaska.
Last year, Nissan announced that they would source a diesel option from Cummins for its Titan replacement. The highly anticipated 5.0-liter V8 turbodiesel model will hopefully debut in January and promises to deliver around 300 horsepower and change the landscape for full-size trucks. The debut of this truck also displays a growing relationship between Nissan and Cummins that could mean more interesting products from them in the future.
There appears to be a trend developing with more ’80s metal bands becoming the forerunners in automotive ad campaigns. The latest to make headlines is Poison frontman and reality star Bret Michaels who recently became a pitchman for Nissan. Michaels loves pushing it to the limits and so does Nissan, so this appears to be a partnership made in rock-star heaven!
In seven Nissan commercial spots, Michaels presents the evaluation process and torture testings of the Nissan NV, including the heat chamber, salty spray tunnel, frame twister, brake test, pothole test and shaker test. These are just six of the more than 6,600 brutal tests that every Nissan commercial van endures. Nissan gives reason for the extensive testing, stating, “the tougher we test them; the more you love them!”
Snagging the spotlight is the four-minute music video titled “Tough Love,” in which Michaels reveals the evaluation process for the Nissan EV through what would be described as a parody of the ’80s rock ballads. You remember, the ones where they would slow down the tempo and reveal the softer side of their free-spirited, tough-guy persona. If your memory is foggy, don’t stress it, because the evocative “Tough Love” music video will certainly jog your memory. Watch it here!
The Nissan Keep Summer Rolling Service Sweepstakes® is going on now until September 30, 2014 at 1,000 participating dealerships across the U.S! To help Nissan owners find servicing their vehicle more enjoyable, the automaker is offering you a chance to win instant prizes, including a new 2015 Nissan Altima, Rogue or 370Z. “Vehicle maintenance rarely tops the list of preferred activities for any owner. Our Nissan Keep Summer Rolling Service Sweepstakes® brings new life and excitement to ownership and highlights the importance of regular service,” said Kent O’Hara, Vice President, Aftersales, Nissan North America, Inc. If you are a Nissan owner or lessee, go to www.NissanUSA.com/KeepSummerRolling to enter for a chance to win! In addition, you’ll have the opportunity to win on-the-go prizes via Facebook and Pinterest.
To change the dependency on charging stations for the growing popularity of electric cars, Nissan has expanded its “No Charge to Charge” Program, which offers Nissan LEAF buyers two years of free charging from more than 2,600 charging stations in 10 major cities. For LEAF owners, this means even more savings, and Nissan will only continue to keep expanding the program, eventually building up a nationwide network of charging stations. This program is also Nissan’s way of striving to compete with the emergence of Tesla, which offers a similar program.
If you’ve seen Nissan’s most recent commercial promoting the Sentra, you’ve probably noticed that it stars YouTube sensation TJ Smith. After gaining recognition from his appearance in the original commercial, this new one expands on the old, with a fresh spin this time around. Once again promoting the Sentra, Smith encourages his passengers to break out in song with him, sealing the deal as yet another catchy commercial from Nissan.
Recently, Nashville hosted an impressive media drive program which featured almost every vehicle found in Nissan’s current lineup. Held at a mansion in Belle Meade, Tennessee, Nissan’s goal was to celebrate the bold new lineup of vehicles, and offer a glimpse at what might be coming next. “This event is absolutely brilliant because not only does it give access to the media to our full lineup, but also to things that we may want to have their feedback on. Today we have the European Nissan Qashqai diesel. We have the Nissan Micra, which we sell in Canada but not the U.S. We have new technologies – some we are looking at like Smart Rearview Mirror. Some ones we are just beginning to study, like the World’s Cleanest Car, the Nissan LEAF, with the Nano paint technology,” said Pierre Loing, vice president, Nissan Product Planning.
Nissan turned over the keys of its new commercial vehicle, the NV Cargo Van, to the owners of Above and Beyond Delivery in Chandler, Arizona. The company then put the NV to the test on their most severe delivery route, including a trip to Copper Mine two times a day, 365 days a year. Drivers typically operate in extreme weather and challenging driving conditions. Within 32 months, the company racked up an incredible 550,000 miles on the NV. What was the final verdict? “Our maintenance costs went way down,” said Jorge Aguirre, operations manager for Above and Beyond Delivery. “It was the difference between night and day. If you don’t take chances, you never know, and this is a proven thing. If we hadn’t have taken the chance, we would still be with our previous product. It wasn’t just us – it was the truck that sold itself to us. It blew us away.” Above and Beyond Delivery now operates a fleet of approximately 20 Nissan NV 3500 cargo vans used to cater to the mining, pharmaceutical and food service industries.